Fir Sure started out as a street art project in Portland, Oregon in 2014. 

Thanks to the pride and smiles it seemed to spread, Fir Sure gained traction not only in the Pacific Northwest, but the rest of the United States, Canada, and even other countries.

Repping Fir Sure has morphed into something bigger than a fun catchphrase—it means positivity and thoughtful awareness of ourselves and our world. 

Building community, minding the environment, going outside, spreading love, having fun - that's what Fir Sure is all about!